Reverse Geocoding API Documentation

The reverse geocoding API is widely used by businesses to identify their customer’s or asset’s location by converting their geographical coordinates into a readable address. But how reliable is it, and what are its limitations? Every day we use maps on our mobile phones to commute, find local businesses, discover new exciting places, and get localised news and media content....

Hyper-personalisation has become a key ingredient in delivering a great customer experience and carrying out effective targeted marketing campaigns. At the heart of hyper-personalisation, lies the user’s location data. All the digital marketing ads, e-commerce platforms, sharing-based services, content delivery systems and many more are based on location data. Hence, identifying user’s location information has become of paramount importance to businesses. ...

These days it is quite common to see websites asking permission to access user locations. There are multiple use-cases of using location data to personalise your web content and deliver targeted messaging. This feature can be enabled in any website by using HTML 5 Geolocation API and is widely supported by all current web browsers including Chrome, Safari, Firefox, IE and Opera....

Most modern mobile and web apps have location-based features enabled for content personalisation and customer targeting. These features are transforming the way we shop online, stream digital content, and read news. Almost all online commerce and social networks are driven by these hyper-local targeting features....

Big tech, or more precisely Ad tech, companies have been heavily criticised for exploiting users’ personal data to serve targetted ads for promoting brands, services and products. The rampant buying and selling of users’ personal data and excessive use of the data have degraded the reputation of big tech companies. For example, ...